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Ulta Beauty Launches UB Media To Help Brands Reach 37 Million ‘Ultamate Rewards’ Members

Builds upon existing digital marketing partner program to to create more opportunities within the ever-evolving omnichannel environment.

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By: Christine Esposito

Editor-in-Chief

Ulta Beauty has launched a retail media network called UB Media. Through the network, the beauty retailer will offer brands what it calls “addressable advertising leveraging its Ultamate Rewards members.” The result, it says, will help brands create a winning digital strategy for brand partners to personalize consumer engagement, drive growth and fuel measurable returns. Ulta Beauty says it as enriched its portfolio of ad products and channels, and will continue to do so. At la...

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